Aquedut - integrated creative
Cineworld
Now, what a brief. Take one of the UK's leading cinema chains, and make 'em Art House.
Turn something a bit mainstream and shiny into something chic and un peu cool.
It's the stuff of black polo-neck wet dreams, and it's what we did for UGC Cinemas.
UG who? you quite rightly ask (not least as the navigation thingy clearly says Cineworld).
You see, just as we were rolling out this New Cool ID, they only went and sold themselves to Cineworld. Who were, well, a bit more shiny.
But instead of wringing our berets and sulking like Dylan had just gone electric, we pitched for - and retained - the account.
Hurrah! Double espressos all 'round.
We mean Cokes.
