Aquedut - integrated creative
Philips
Sometimes when you're nutting out matters of state, it pays to adopt a bit of the Pastoral. That retreat from Court so effectively utilised by Shakespeare to allow his protagonists greater insight and understanding. A chance to don disguise in order to better unearth the truth.
We've been supplying Philips with just such a country corner in which to better ponder their promise of Sense and Simplicity. Magazines for our internal audience (branded, but not brand-beaten) allow us the opportunity to provide perspective that's problematic in the more corporate publication.
Brand Central accompanied a Senior Management conference in Chicago, and our mag is as informed by the event and the place as it is the company.
Who says there's no disguising the truth?
