- Home
- |
- About Us
- |
- The Portfolio
- |
- Our Clients
- |
- Blog
- |
- Case Studies
- |
- Jobs
- |
- Contact Us
Network Rail
10,000+ miles of track, 135,000 people keeping it in tip-top condition and a million and one safety things that need to be communicated. A brief from Briefing Hell if ever there was one. When everything's quite literally life-or-death what hope light and shade in an Internal Comms campaign?
First off, treat it like an ad campaign. We're firm believers that just because your audience is captive, they shouldn't also be captivated.
So we created a campaign umbrella: Safety 365. Developed a new, non-corporate tone (or, rather wrote things like they were from a human, not HR*). Next, dispensed with corporate colours, type and imagery. Essentially did all we could to distance ourselves from all that had gone before.
Less rocket science than Rocket science, our Stockton-to-Darlington-esque simplicity worked. And then some.
And of course the dba Effectiveness gong is grand, but that's only really a reflection of the positive effect Safety 365 continues to have - and that's grander.
*Sorry HR
More Brand
 |
 |
 |
